July 2, 2012
Online Retail
This creative infographic points out the specific tactics online retailers use to draw in customers to more steps in the purchase process, leading to more sales. The infographic breaks the process down into six distinct, tactical areas, including creative design of the site, ease of the purchase process, feedback and testimonials, pricing strategies, time factors, and additional actions.
Design factors to draw in online retail customers:
- Color - emotional responses to differing colors
- Content marketing with selection of words and descriptions, targeting markets
- Inserting pages with video to sell more
Online Retail Purchase Process:
- One click buying
- Quick loading of pages (helps in the spontaneous purchase process)
- Mobile enabled, as online mobile purchase trends are favorable
- Safe and secure sites, allowing safe data storage for future sales
Reviews, Feedback and Testimonials:
- Endorsements bring sales
- Consumer reviews are powerful
- Ratings and feedback mechanisms result in better sales, better ROI
Online Retail Pricing Strategies:
- Free trial then buy works
- With free shipping, more spent on items
- Revenues add up fast with additional discounted items offered
Time Factor with Online Retail:
- Personalized deal time window is effective
- Adding timing add urgency to the process
- Time or number limitations create more interest
Additional Call to Actions:
- Reminders and ancillary purchase links generate more add-on sales
- Links on additional buys is an effective sales strategy
- Ads centered on your buys assist in future sales
Source: Visual.ly, VoucherCodes
Online retailers need to be more strategic in the ever increasingly competitive online retail industry. Businesses and entrepreneurs must undertake adequate research and planning prior to launching their online retail ventures. It helps to develop a plan through the strategic steps of establishing objectives, options, methods, implementation, measurement of results and revisions as necessary.
More Online Retail and Consumer Articles:
- Retail Industry Heating up for Summer and Back to School
SEO Guide to Higher Conversions with a Few Steps [infographic]
- EService, Social Media and Customer Service Trends [infographic]
- Digital Marketing – Conversion Opportunities for Business
- Product Mix – Designing Products and Services for the Consumer
- Content Marketing – Targeting Local Markets [infographic]
- Business Issues Faced in the Summer Months
- Color and Design – Factors Influencing Commerce [Infographic]
Business information, resources and tips for the entrepreneur
© 2012 Strategy Plan One
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