Baseball Season

Basketball, hockey, and now back into a long and fascinating baseball season. Scarborough Research has just completed a Sports Marketing study on Major League baseball. The business of baseball, their infographic highlights the key points of baseball’s sport marketing data:

49% of US adults are baseball fans (massive American market)
36% of fan base originates from the Baby Boomer Class (ages 45-64)
Generation Y (ages 18-29) account for 18% of the fan base
Milwaukee (76%) and Philadelphia (70%) are top markets of Generation Y fans
56% of Generation Y fans have shopped at a sporting goods store in the past 3 months

Check out more marketing and business on baseball’s fan base below

Strategy Plan One

http://strategyplanone.com

Business information, resources and tips for the entrepreneur

Thursday, 5 April 2012

Baseball and Social Media Facts and Stats [infographic]

Strategy Plan One

April 5, 2012

Just like any other industry, social media is deeply integrated into professional sport marketing. With billions of social media users, sport is frequently mentioned, liked and followed across Facebook and Twitter. Social media is a marketing strategy must for messaging business product and services to a mass audience.

Produced by Banyan Branch, this infographic illustrates facts and statistics of Major League Baseball on social media sites.

Some interesting social media facts and stats (as of March 28, 2012) :

Yankees are the most popular team on social media (5.3 Million Likes; 550,000 Follows)
American League edges out National in Facebook discussions (53% and 47% respectively)
Nick Swisher – Most Followers (1.48 Million Followers)
C.J. Wilson – Individual Player All Star Tweeter (12,917 Tweets)
Giants – Team All Star Tweeter (18,000 Tweets)

Source: Banyan Branch

Strategy Plan One

http://strategyplanone.com

Business information, resources and tips for the entrepreneur