March 22, 2012
Here is an interesting Infographic on Twitter statistics courtesy of onlineschools.com. To highlight from a business perspective in targeting the right audience, the majority of Twitter users are:
- Female
- 23 – 49 in age demographic, and
- Higher, post-secondary educational background
In terms of active users, some reports have cited the out of the 300 Million plus users, current active user base is around 120 Million active Twitter Users. So you could assume that eventually and approximately 1/3 of your followers are actually active users. Target your followers and determine if:
- Twitter is the appropriate social media platform for messaging about your product or service
- The Twitter user audience is the right target audience
- Your followers are following you for the right purpose
Courtesy of onlineschools.com
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© 2012 Strategy Plan One
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