April 6, 2012
Baseball Season
Basketball, hockey, and now back into a long and fascinating baseball season. Scarborough Research has just completed a Sports Marketing study on Major League baseball. The business of baseball, their infographic highlights the key points of baseball’s sport marketing data:
- 49% of US adults are baseball fans (massive American market)
- 36% of fan base originates from the Baby Boomer Class (ages 45-64)
- Generation Y (ages 18-29) account for 18% of the fan base
- Milwaukee (76%) and Philadelphia (70%) are top markets of Generation Y fans
- 56% of Generation Y fans have shopped at a sporting goods store in the past 3 months
Check out more marketing and business on baseball’s fan base below
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