May 16, 2012
Social Media Statistics
An interesting infographic from Pagemodo has just been released, illustrating the statistics and impacts of social media on businesses. Here are some highlights of their survey:
- 53% use Social Media for business / 47% do not
- 19% use Facebook, 15% use LinkedIn, 4% use Twitter
- 12% of respondents say social media is a must in business marketing
- 33% of businesses use metrics to measure Return on Investment from social media activities
What is the biggest benefits:
- 88% of Brands indicate exposure as one of the biggest benefits
- 72% claim increased traffic from social media marketing is the biggest
- 62% of marketers state improved search rank is the best benefit
- Dell claims a 300% traffic improvement with social media
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