Content Marketing – Targeting Local Markets [infographic]

Strategy Plan One

June 9, 2012 

Content Marketing

Content marketing is the practice of utilizing marketing activities to promote highly relevant, valuable and directed information to key target markets.  Careful crafted content on websites to a specific audience can be a part of Search Engine Optimization (SEO) strategies to engage targeted local markets and drive local customers to your business.

In this infographic from Brafton.com, it is interesting to note 97% of consumers search online for local businesses.  This is good indicator that if you have a store front for products and services that you need to tailor your website with content that potential customers searching online will find easily.

From this infographic, here are the strategic steps to make content marketing drive local SEO:

1. Find your local audience using analytical tools
2. Modify your key words to target local audiences
3. Research to create content
4. Measure results, revise strategy and repeat 

Blogs, infographics and articles on marketing:

• Digital Marketing – Conversion Opportunities for Business [infographic]
• Social Media Buttons for Targeting Your Business Audience [infographic]
• Product Mix – Designing Products and Services for the Consumer
• Marketing Opportunities – Changing the Daily Deal Model [infographic]
• Use of Social Media for Marketing, and Those Other Marketing Activities
• Color and Design – Factors Influencing Commerce

Search Engine Optimization (SEO) information and resources:

• SEO Tips
• What is SEO?
• SEO – Mistakes and Good Ideas (video)
• Search Engine Watch – SEO articles, blogs, info

Strategy Plan One

http://strategyplanone.com

Business information, resources and tips for the entrepreneur

© 2012 Strategy Plan One

Age Statistics and Breakdown on Social Media Sites (Infographic)

Strategy Plan One

March 18, 2012 

Social Media Statistics

Different social media sites are used by different age groups for differing purposes.  Whether you use social media sites for business or other social means, you may find after reviewing stats and infographics such as this, you may want to alter or focus attention on sites that cater to certain age groups.

Courtesy of Pingdom.com and data from Google Ad Planner, here is an interesting age distribution breakdown of users on different social media sites.

Social Media Statistics – Infographic

From the above graphic, you can see that younger users dominate sites such as Bebo and MySpace and Xanga.  The more mature age groups, possible more engaged in using social media for career or business purposes, are the majority users on Twitter, Digg, Delicious, LinkedIn, and Classmates.

Targeting and the messaging around your products and services, or for other social means, is critically important.  Knowing statistics around age demographics on social media sites will help shape your marketing strategy and assist you to get the right message to the right target market.

Strategy Plan One

http://strategyplanone.com

Business information, resources and tips for the entrepreneur

© 2012 Strategy Plan One