Showing posts with label search engine optimization. Show all posts
Showing posts with label search engine optimization. Show all posts

Thursday, 28 June 2012

SEO Guide to Higher Conversions with a Few Steps [infographic]


June 28, 2012 

SEO Guide

A few strategic steps have been pointed out by SeoGadget in this infographic, to obtain higher conversion rates on sites.
To note, the steps highlighted in this infographic follow the steps in strategic thinking and  strategic planning, including identification of issues, development of options, selection and implementation, and measuring results and revisions.  The steps and methodologies pointed out in the infographic include:
  • Establishing funnels and use of measurement tools
  • Using analytics to measure what is going on with visitor actions on websites
  • More tools to determine the barriers to conversion
  • Surveying internal staff and customers on the process, barriers, feedback to conversion
  • Gathering and implementing more external feedback mechanisms on your products, site, service
  • Building strong marketing and advertising programs
  • Framing the solutions
  • Testing, review of methods and results, revision and repeat
SEO guide - optimization
Source: SeoGadget 
Other relevant blogs, articles and infographics you may find interesting:
Business information, resources and tips for the entrepreneur
© 2012 Strategy Plan One

Saturday, 9 June 2012

Content Marketing – Targeting Local Markets [infographic]


June 9, 2012 

Content Marketing

Content marketing is the practice of utilizing marketing activities to promote highly relevant, valuable and directed information to key target markets.  Careful crafted content on websites to a specific audience can be a part of Search Engine Optimization (SEO) strategies to engage targeted local markets and drive local customers to your business.
In this infographic from Brafton.com, it is interesting to note 97% of consumers search online for local businesses.  This is good indicator that if you have a store front for products and services that you need to tailor your website with content that potential customers searching online will find easily.
From this infographic, here are the strategic steps to make content marketing drive local SEO:
  1. Find your local audience using analytical tools
  2. Modify your key words to target local audiences
  3. Research to create content
  4. Measure results, revise strategy and repeat 
content marketing

Blogs, infographics and articles on marketing:

Search Engine Optimization (SEO) information and resources:

Business information, resources and tips for the entrepreneur
© 2012 Strategy Plan One