SEO Guide to Higher Conversions with a Few Steps [infographic]

Strategy Plan One

June 28, 2012 

SEO Guide

A few strategic steps have been pointed out by SeoGadget in this infographic, to obtain higher conversion rates on sites.

To note, the steps highlighted in this infographic follow the steps in strategic thinking and  strategic planning, including identification of issues, development of options, selection and implementation, and measuring results and revisions.  The steps and methodologies pointed out in the infographic include:

• Establishing funnels and use of measurement tools
• Using analytics to measure what is going on with visitor actions on websites
• More tools to determine the barriers to conversion
• Surveying internal staff and customers on the process, barriers, feedback to conversion
• Gathering and implementing more external feedback mechanisms on your products, site, service
• Building strong marketing and advertising programs
• Framing the solutions
• Testing, review of methods and results, revision and repeat

Source: SeoGadget 

Other relevant blogs, articles and infographics you may find interesting:

• EService, Social Media and Customer Service Trends [infographic]
• Digital Marketing – Conversion Opportunities for Business
• Social Media Buttons for Targeting Your Business Audience [infographic]
• Product Mix – Designing Products and Services for the Consumer

• Content Marketing – Targeting Local Markets [infographic]

Strategy Plan One

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Business information, resources and tips for the entrepreneur

© 2012 Strategy Plan One

Green Strategies – Small Business Survey [Infographic]

Strategy Plan One

April 19, 2012 

Green Strategies

Eco-friendly, green strategies are good for the environment and are also good for business as it helps build solid positive relationships with customers who will make a connection with the green conscious business.  The green environmental sector is big business, with 2011 revenue estimates at nearly $330 Billion.

During February 2012 Office Depot surveyed over 1000 small businesses to gauge information on implementation of green strategies and use of green products across operations.  The small business results in this infographic were surprising, with:

• 70% to implement green strategies in the next 2 years
• 61% of small businesses currently implementing green practices
• 82% having a recycling green strategy
• 56% learning about green products online

Concerns by small business implementing green strategies and products:

• 39% concerned with the cost 
• 21% concerned about lack of green strategy and product options
• 13% concerned about clarity around going green
• 13% cite concerns on quality of green programs / products, and
• 11% state lack of time as a concern

Source:  BusinessWire

Strategy Plan One

http://strategyplanone.com

Business information, resources and tips for the entrepreneur

© 2012 Strategy Plan One

Social Media – Business to Business (B2B) [Infographic]

Strategy Plan One

March 27, 2012 

Are you using social media for business to business dealings, to promote products and services and/or to generate more business to business sales leads?  Are you using Social Media as one of your business to business marketing strategies in messaging about your business, product or service?  Here  is an interesting infographic developed by Nowsourcing.com and presented by Insideview.com.

Of interest:

• 90 % of business 2 business companies use Facebook
• 67% more leads/sales per month for companies with an active blog
• IBM reported a 400% increase in one quarter when using social media sales strategy
• in a survey, 75% of the respondent (global buyers) said that they would use social media in the buying process in the future

Strategy Plan One

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Time to Give Back as a Successful Entrepreneur

Strategy Plan One

March 25, 2012

Achieving Success

Achieving success as an entrepreneur can be interpreted a number of ways at a number of different levels.  No matter how you slice it, you most likely achieved success through your own efforts AND from the people, contacts and professionals that helped you get there.  At some point you should be willing to continue that good-will cycle and help other budding entrepreneurs.  Do your part to help the business environment thrive.

What You Received Along Your Way to Achieving Success

On your pathway to success you were educated and gained experience in operations and management.  Through mutually beneficial arrangements you gained most of your valuable on the ground experience from some employers who took the time to help you build capacities.  Not only did the employers enjoy the fruits of your labor but you also used this to your advantage, to be later applied to your ventures.

Early on in your entrepreneurial endeavors you may most likely had the benefit of being coached and mentored by a successful business person.  That successful entrepreneur was a willing participant to assist you in your own business pathway.  You probably noted that person was also benefiting, with sharpening his or her leadership skills or observing your business dynamics.

Your family and friends were most likely very supportive as you dedicated much time, money and resources to achieving your goals.  Many were patient, and many were willing to assist you to achieve those goals, lending moral and sometimes financial support.

What You Can Give Back as a Successful Entrepreneur

Looking at your pattern and pathway to successful entrepreneurship, you may be able to give back in the same manner to those who are building capacity to be a successful entrepreneur.  Here are some of the constructive things you could do to give back to the business community:

• Volunteering to business organizations
• Hosting workshops and presenting successful methods
• Blogging on business topics
• Mentoring and coaching
• Assisting youth entrepreneurship groups
• Taking an employee under your wings, under your guidance
• Donating money and other resources if you don`t have the time
• Encouraging and empowering your business teams to contribute to the same entrepreneur causes
• Creating a network of professionals across multiple industries that help build capacities
• Advocating for change and capacity initiatives to the local and Federal governments

If you had the benefit of achieving success and you know others assisted you on your pathway to achieving success, you should consider giving back.  This continuous cycle of good-will is essential in helping the current and future business generations thrive, and strive for success.

Strategy Plan One

http://strategyplanone.com

Business information, resources and tips for the entrepreneur

© 2012 Strategy Plan One

St. Patrick’s Day – Another Pot of Gold for Businesses

Strategy Plan One

March 16, 2012 

St. Patrick’s Day

On the other side of the rainbow, another calendar event brings another commercial opportunity for entrepreneurs.  For St. Patrick’s Day, this special period is no exception.  From a BigInsight survey for 2012 St. Patrick’s Day spending, businesses will reap an estimated $4.6 Billion pot of gold for this year’s event in the US.

St. Patrick’s Day Retail Statistics

According to the National Retail Federation (NRF) the average spending per consumer is estimated to be $35 US, centered on the food & beverage industry, but also ties into the retail industry with festive merchandise purchasing.  Now that’s a lot of shamrocks!

St. Patrick’s Day Event – Business Planning

It is good business practice to plan out your operations and marketing well in advance.  As part of your normal business planning core activities, your business plan may be targeting calendar periods such as this one, promoting your own mix of good & services.  As a well prepared entrepreneur in industries such as retail, and if you rely on bigger calendar events to fuel your annual sales, ensure that you plan accordingly well in advance.  This includes shaping your marketing strategy and aligning your suppliers, months before the actual calendar event.

So, sit back enjoy your green alcoholic beverage and plan out your next commercial opportunity.  With some Irish luck, you will hit your pot of gold.

Strategy Plan One

http://strategyplanone.com

Business information, resources and tips for the entrepreneur

© 2012 Strategy Plan One